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John Jakobsen
From 1997 to Summer 2003 Jakobsen assumed responsibility for development and later also operation of LEGOLAND in Germany, which opened in 2002. Since June 2003, Jakobsen has been President and General Manager of LEGOLAND California, as well as Vice President of Business Development for LEGOLAND Parks globally. As the General Manager for LEGOLAND California, Jakobsen focuses on the day-to-day responsibilities of theme park operation, as well as marketing and long-term planning. LEGOLAND California is a 128-acre family theme park dedicated to families with children between the ages of 2 and 12. Just like with LEGO toys, kids are the ones who make things happen at the Park. They drive, pedal, squirt, climb, jump, stomp, slide, steer, pull, click, push, gallop, laugh, build and program their way through more than 50 rides, shows and attractions. There are only three other LEGOLAND parks in the world — LEGOLAND Billund in Denmark, LEGOLAND Windsor outside of London and LEGOLAND Deutschland in Günzburg, Germany. For the most current information, log on to www.legoland.com or call 1-877-LEGOLAND. |
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Jakobsen, 41, has been with the LEGO Company for 19 years during which time he held various positions, which supported Global Market Research and has worked for several years at the LEGO Company headquarters in Denmark. Jakobsen joined the LEGOLAND park segment of the business in 1990 and was instrumental in the early planning and strategic direction of LEGOLAND Windsor in England. He spent three years living in Carlsbad (1994 to 1997) and was involved in the site selection and planning of LEGOLAND California prior to its grand opening in 1999.